I recently dove into Substack and once I started writing, I realized just how much I had to say. This is where I'll write the stuff that doesn't fit on a services page: what it took to build Verón to 100+ retail locations (and why I walked away), the road to Plantisserie, and vegan life in between. A little unfiltered, a little indulgent, occasionally the tea. I'm genuinely excited to share it with you.